One of the fundamental roles of packaging is to protect the product during transportation, storage, and handling. A well-designed packaging can prevent damage, breakage, or deterioration of the product, ensuring that it reaches the consumer in optimal condition.

It is a key tool to identify and differentiate a product from others in the market. A unique and attractive design can capture the consumer’s attention and stand out on shelves or in advertising. Additionally, packaging can convey the brand, values, and personality of the product, helping to build a strong and recognizable image.

It provides essential information about the product, such as ingredients, instructions for use, expiration date, warnings, and certifications. This information is crucial for consumers to make informed decisions and use the product properly and safely. Furthermore, the graphic design and messages on the packaging can communicate the product’s benefits, features, and value propositions, influencing purchasing decisions.